After manufacturing it for 20 years W. L. Gore & Associates made a purely financial business decision to discontinue production of their Procel Waterproof Cast Liner. Despite it being an excellent product, Procel did not fit into Gore’s strategic, long-term focus on the surgical markets. Because of the strong customer relationships we had forged within the hospital sector we were approached by 3M with a proposal for Anatech to represent their Immobilization portfolio. It was the perfect fit for our sales force at the time; and there is no denying the timing was serendipitous.

Back