The company’s reputation for quality grew and in July 1987 a distribution division was created to promote an increasing range. Lorna Boyle, the current president, came on board to oversee the administration, while Jim worked hard to raise the company’s profile. He attended as many tradeshows as possible. It wasn’t long before he was a familiar face at many industry gatherings and was soon welcomed in an industry that is well-known for its tight inner circle of prominent people.

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